Connect with customers like never before, thanks to cutting-edge hardware
Use customer data to personalise the sales experience
The personal touch can make visitors feel uniquely understood
The right technology is essential to support effective clienteling
Human connection is something we all seek, and effortless connections can be a potent driving force for successful sales transactions. Skilled sales staff always have a knack for developing rapport with customers and will also know when to give people space when they need it. But repeat visitors to a business can grow tired of re-telling their story and explaining their preferences and requirements to new staff.
Luckily, in the 21st century, technology can come to the aid of sales assistants, equipping them with not only background information on customers but also the power to show different options immediately, filter results and check stock availability in real time. This offers all the advantages of the online shopping experience in a brick-and-mortar store, combining the best of both worlds.
What is clienteling?
This is a term that refers to using customer metrics to personalise the sales experience for them. When the so-called ‘platinum rule’ can be the deciding factor for what makes shoppers return, it’s imperative to tap into how the customer wants to be treated. Clienteling can do just that: by bringing up a customer’s profile, sales staff can provide relevant recommendations and instantly have a platform for developing great rapport.
As soon as a customer is identified, which can be as early as when they make a booking at a hospitality venue or present a loyalty card, they can be treated to a personalised shopping or dining experience. Using data such as ordering preferences or purchase history, staff can tailor the in-store experience to each visitor, creating a meaningful relationship very quickly. And that relationship can be leveraged both for purchases made during that visit, and to encourage the customer to return to the store for more of the uniquely connected, personalised service that is on offer.
The personal touch
Through clienteling, staff can address a customer by name and draw on their purchase history to help establish a meaningful connection -- recreating an old-school shopping experience where ‘everyone knows your name’. For example, being aware of a customer’s recent appliance purchase can allow the sales staff to ask how their new smart fridge is shaping up, for an effective ice-breaker in more ways than one.
Based on preferences such as knowing a previous fabric colour selection for a sofa, staff can make recommendations for items that complement the customer’s interior colour scheme. This depth of insight can elevate the customer journey to a truly bespoke experience: if a visitor to the store feels innately ‘understood’, then they are much more likely to return to the business that creates that feeling for them. Ultimately, it’s about investing in a process that will not only generate sales but ensure happy customers who are more likely to review your business positively and recommend it to others.
The tech that makes it possible
Powerful hardware is essential for a memorable clienteling experience, as the device used by sales staff will not only need fast processing and impeccable connectivity but a vibrant display and a fast, responsive interface. The Element Tanso POS Tablet is the perfect tool for clienteling: a sleek design that is lightweight and easy to carry, it features a generous 10.5” screen for presenting staff-facing data and customer-facing options.
Running Windows 11 on an Alder Lake-N, N100 processor and boasting impressive battery life, the Element Tanso is the ultimate platform for delivering customer profile information for staff. It is equally effective for presenting product catalogues, menus and item variants to customers on a beautiful IPS display, which supports 4k media decoding. Thanks to WiFi and Bluetooth connectivity, it can integrate with your existing POS system and connect to peripherals such as printers and barcode scanners.
In one example of clienteling, it can efficiently bring up all the details of a customer who has identified themselves using a loyalty card. The salesperson can quickly make a connection with the customer and explore how they can help -- drawing on previous purchases to provide subjects for conversation and points for comparison. From there, the Element Tanso facilitates showing new product ranges, filtering by various parameters ranging from colours and sizes to material types, as well as checking stock availability on the spot.
In a hospitality setting, the Element Tanso can be used to show a digital menu pre-populated with a customer’s favourite meals to make cuisine selection a breeze. Depending on the menu software running on the tablet, meals can also be filtered by dietary requirements such as vegetarian or gluten-free options, all illustrated with sumptuous graphics.
Contact Element to learn more about this portable powerhouse and how it can become an affordable technology cornerstone for your business. Product demonstrations are available so that you can see for yourself what a difference the Element Tanso can make through clienteling.
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