How our company ethos drives the advantages we offer
The real-life applications of our values are continually evolving
What does it take to make a product the perfect solution to a business challenge?
We look at three peripherals as case studies into relative benefits
To ride the wave of innovation, a company must stay at the forefront of market trends, be perpetually up to speed with partner expectations and in tune with the reality of what customers desire. At Element, our values of design, quality and purpose are continually evolving to deliver on expectations and stay at the cutting edge of where the present meets the future.
On the personal front, living in line with our values allows us to experience a state of tranquility, peace and harmony. Similarly, applying our company values to everything we do ensures our development from strength to strength, and guides how we continue to bring new products to the market. For partners who have already been utilising the Element brand for some time, our values ensure that they have made an investment into longevity and reliability.
Our values are also represented through our deep understanding of what our partners need to deliver, the adaptive retail experience that today’s customers expect. We fully understand our partners’ requirements, and address these using our industry experience to create technology solutions that are precisely aligned with what is needed in a given scenario.
Solutions that fit the problem
While the three pillars of our company ethos are closely interlinked, we can also look at each of them individually. At the design level, we start by considering the challenges that a product needs to solve. One such challenge might be how to harness the convergence of POS and Payments in a single terminal -- the answer is an Android-based POS device that can also accept payments.
For the ultimate in flexibility and versatility, the Element EV770 was designed from the ground up as a POS device that could be used in many different configurations while running the same standard operating environment. From a pole-mounted panel PC to a distributed system to AIO (all-in-one) POS, the EV770 is the solution to an incredibly diverse spectrum of use cases.
Regardless of the intended performance level of our products -- whether they are designed for economical, intermittent use, or situations where high throughput is a must -- quality is always a paramount consideration. We undertake rigorous R&D testing to ensure the materials and components used to manufacture Element hardware are of the highest standard. This commitment to quality extends throughout the product’s whole life cycle, including its serviceability, keeping the total cost of ownership under control.
We always design with purpose in mind first, rather than trying to create solutions in search of a customer problem, and this is how the circle closes. When the purpose is to create antimicrobial keyboards for use in a medical setting, the Element ECT-105 keyboard is fully washable, and this single device features cable, Bluetooth and WiFi to suit any connectivity requirement. For the purpose of pampering customers with one-on-one attention while adding the advantages of an online experience, the Element Tanso tablet runs Windows 11 and facilitates effortless clienteling.
Three tiers of performance
Through our distributor, Sektor, we can offer a range of top-quality peripherals such as barcode scanners that are available at great prices to help partners and customers. The value they offer represents a balance of investment and performance; depending on where a scanner or other peripheral is intended to be used, we can make recommendations about the best model to fit the purpose. This month, our focus is on three desktop scanners.
At the entry level is the Element P220 barcode scanner. With this item, the purpose is to provide a price-conscious solution for occasional scanning. It’s the perfect option for a setting such as a mixed-business establishment where staff are ringing up a hamburger order on the POS and scanning a can of soft drink. Having a product that is priced at the economical end of the spectrum is necessary in the market, but this has to be tempered with the understanding that there are limitations to such a product’s speed of use, for example.
When performance becomes a more pressing priority, we move up a tier to the Element P881, a 2D scanner that features a 1280 x 1080 CMOS image sensor to help it breeze through higher-volume scanning. This unit is designed for pharmacy, semi-grocery or bottle-shop type environments, and it is capable of scanning effortlessly (including from mobile devices) at a high pass rate.
Our premium offering is the Element P880 Duet, a double-headed scanner with a highly aggressive scan engine. Reducing both the total cost of ownership and its counter footprint, this purpose-driven device features a front-facing product scanner and a second scanning head on its upper surface for capturing loyalty cards or ID. This provides high ROI through customer convenience and efficient service -- essential considerations considering how crucial it is to honour visitors to your store.
By providing different levels of performance, we can ensure the value that your business needs, and we can further tailor our technology solutions by exploring the exact features required in a specific setting.
Contact us today to learn about how we can channel our company values to find the right hardware for the challenges faced by your business. Through our adherence to design, quality and purpose, we can help you achieve the optimal balance of performance and investment.
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